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Developments of Note

By Julian S. Millstein, Edward A. Pisacreta and Jeffrey D. Neuburger
August 22, 2003

Major League Baseball Launches Webcasts

Seeking to broaden its viewing audience without alienating traditional broadcast partners, Major League Baseball is offering live, streamed Webcasts of games to high-speed Internet users via geolocation technology to prevent users from watching home teams play. The games, which account for about 40% of the overall baseball schedule, can be ordered for $14.95 a month or $79.95 for the season. Most teams will be blacked out in their local markets with a geolocation technology that reads a user's Internet protocol address and matches it with geographical data, although the technology is said to be susceptible to IP-spoofing and other glitches.


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