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Spring Cleaning: Cutting Gristle from Spam in E-mail Campaigns

By D. Reed Freeman Jr.

The Federal Trade Commission (FTC) has repeatedly expressed concern that increased volume of spam affects ISPs, inconveniences consumers and, to the extent that such e-mail is fraudulent, undermines consumer confidence in e-commerce.

Recent FTC initiatives have focused on the means used to collect consumers' e-mail addresses and effectiveness of unsubscribe processes employed by some e-mail marketers. In light of increasing consumer and ISP concern over the proliferation of unsolicited commercial e-mail, as well as e-mailers' frustration over what the rules are for this type of marketing, the FTC has announced a workshop to be held from April 30 – May 2 addressing a variety of issues associated with the proliferation of unsolicited commercial e-mail in recent years. The workshop will run from 8:30 a.m. to 5:30 p.m. at the FTC, 601 New Jersey Avenue N.W., Washington, DC. The event is open to the public for free and does not require preregistration.

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