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Is Your Firm Using Its Practice Groups To Maximum Advantage?

By Barbara Weckstein Kaplowitz

Practice groups (PGs) are a common fixture in most mid- to large-sized law firms. Many firms use them in administrative or 'traffic cop' roles. However, marketers can use PGs to help market not only the attorneys within those groups, but the firm as a whole.

In order to get your marketing-savvy views and ideas on efficient PG management heeded and implemented, you can go to firm management with how other firms have made their PGs more than just a logical arrangement of practice areas ' into operational units that increase revenue, boost profits and cement client relationships.

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