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Dealing with Clash of Styles

By Phyllis Weiss Haserot

“The thing about going out and getting new business,” said a partner in a large New York-based firm, “is that when you bring it in, it's one of the greatest feelings you can have!” If everyone was so motivated, if every lawyer or professional felt that way, there would be no lacking for business and a smile on the face of every firm marketing manager.

Strangely enough, if such a utopia existed, there would still be potential for some sticky problems – the solutions for which require savvy marketing management and fostering of a teamwork culture. Having business go-getters in your firm is a real asset. But their energy must be channeled and monitored to assure it is used most effectively, efficiently and appropriately. There can be tensions between go-getters and conservatives and between younger professionals and senior partners with established bases.

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