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Point: Shootout Between Lawyers and Consultants

By Rupert M. Barkoff

Five years ago, professionals who served the business world were actively seeking ways to blend across various professions. Accounting firms practiced law; law firms did consulting; and consultants practiced law. In large measure, the same still holds true today, but each of us is a little more reluctant to step out of his zone of comfort. In the post Enron/ Worldcom/Tyco environment, many professionals are on edge.

For lawyers and accountants, it is easier to define these zones. If your license permits you to engage in the practice, then so be it, regardless of your experience level. For consultants, the task is more difficult. What is the definition of a consultant? Who decides whether a self-professed consultant possesses the basic level of competency to engage in consulting services? To whom is the consultant accountable if he or she makes a mistake? And by what standards will his/her performance be measured should a transaction go bad? While all these questions are relevant for all types of consultants, they are particularly applicable for those specializing in the field of franchising.

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