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How UK Franchisors Protect Their Trade Secrets

By Mark Abell and Graeme Payne

As in the United States, franchisors in the United Kingdom usually invest in protecting their brand by way of trademark registrations, usually a Community Trade Mark (CTM). However, although they spend a considerable amount of time, money, and resources developing their customer databases and refining their business methodologies and know-how (and detailing this in the franchise Operations Manual, to which their franchisees and employees are given access), U.S. franchisors rarely seem to devote the same resources to protecting these trade secrets in the United Kingdom.

Trade secrets are extremely vulnerable. Franchisees, master franchisors, developers, subfranchisors, and their employees in the United Kingdom all enjoy a full working knowledge of the franchisor's trade secrets. They are all, therefore, in an excellent position to compete for the franchisor's market share. Sometimes even prospective franchisees acquire a good deal of valuable information. If any such persons leave the franchisor's network, unless the franchisor's trade secrets are adequately protected, they can become its strongest competitor. Indeed, there are many examples of franchises that have been established by former franchisees of a rival brand.

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