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Why Are These Law Firms Smiling?

By Michael B. Rynowecer
October 02, 2003

Savvy law firms smile as clients cut their roster of law firms, chuckle as others feel rate pressure and delight in offering new services and advice to their clients. Client research lies at the core of their success.

These firms are on the right side of the client equation. They know their clients are spending more on outside counsel and will spend even more moving forward. Client research provided these happy law firms the signals guideposts to take advantage of these trends well before they happened.

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