Eight Keys to Mastering Visual Aids

'When the eyes say one thing, and the tongue another, a practiced man relies on the language of the first.' ' Ralph Waldo EmersonA powerful visual aid will set images floating in the minds of your listeners and leave a lasting impression far more effectively than words alone. Nonetheless, lawyers often fail to capitalize on the power of visual aids for a variety of reasons: they often design complex, intricate visual aids that clarify very little and often merely confound the audience; they fumble around during the presentation and create awkward pauses because they failed to practice their presentations using the visual aids; they do not position themselves and the visual aid for maximum impact because they are unfamiliar with the layout of the room; and they fail to carefully plan when and how they will use the visual aid to accentuate the message.

10 minute read October 06, 2003 at 03:23 PM
By
David J. Dempsey
Eight Keys to Mastering Visual Aids

'When the eyes say one thing, and the tongue another, a practiced man relies on the language of the first.' ' Ralph Waldo Emerson

A powerful visual aid will set

images floating in the minds of your listeners and leave a lasting impression far more effectively than words alone.

This premium content is locked for Marketing the Law Firm subscribers only

ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN Marketing the Law Firm

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

Already have an account? Sign In Now

For enterprise-wide or corporate access, please contact Customer Service at [email protected] or call 1-877-256-2473.

NOT FOR REPRINT

© 2026 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Continue Reading

Most firms are aiming their newest tools at the work they already do — pouring their most powerful technology into running the same tasks a little faster. But when everyone automates the same tasks at once, no one pulls ahead. That reaches the future a little faster while leaving a firm’s largest opportunity untouched — and that opportunity isn’t doing more of the existing work, but transforming how the high-value work gets done.

June 01, 2026

Artificial intelligence is rapidly embedding itself into legal workflows, but much of the conversation treats all use cases as if they carry the same level of risk, even if they do not. The more useful question is not whether AI works, but where it can be safely applied and where it cannot.

June 01, 2026