SWOT It Out

Take a glance at any general business publication these days and chances are you'll come across the term 'SWOT Analysis,'referring to your Strengths, Weaknesses, Opportunities and Threats. Although SWOT is used ubiquitously in the business world, it's not often heard in law firms. Despite the fact that many accomplished attorneys react with blank stares when asked about it, SWOT can be one of the most powerful ways for lawyers and their marketing staff to create an effective strategic business development plan. What is SWOT?

12 minute read October 06, 2003 at 03:09 PM
By
Sharon Berman
SWOT It Out

Take a glance at any general business publication these days and chances are you'll come across the term 'SWOT Analysis,'referring

to your Strengths, Weaknesses, Opportunities and Threats. Although SWOT is used ubiquitously in the business world, it's not often heard in law firms.

This premium content is locked for Marketing the Law Firm subscribers only

ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN Marketing the Law Firm

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

Already have an account? Sign In Now

For enterprise-wide or corporate access, please contact Customer Service at [email protected] or call 1-877-256-2473.

NOT FOR REPRINT

© 2026 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Continue Reading

Most firms are aiming their newest tools at the work they already do — pouring their most powerful technology into running the same tasks a little faster. But when everyone automates the same tasks at once, no one pulls ahead. That reaches the future a little faster while leaving a firm’s largest opportunity untouched — and that opportunity isn’t doing more of the existing work, but transforming how the high-value work gets done.

June 01, 2026

Artificial intelligence is rapidly embedding itself into legal workflows, but much of the conversation treats all use cases as if they carry the same level of risk, even if they do not. The more useful question is not whether AI works, but where it can be safely applied and where it cannot.

June 01, 2026