Of the many skills useful to law firm marketing professionals, the one that we can learn best from our attorneys is the political art.
On the Job: Politics As Usual
Of the many skills useful to law firm marketing professionals, the one that we can learn best from our attorneys is the political art. Fact is, even the most adept marketer will find it difficult to develop traction for marketing programs at his or her firm without using a heaping helping of political acumen to build consensus and boost allegiance.
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