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2003 Legal Services Spending Assessment
Corporate legal departments faced difficult spending decisions in 2003. A stagnant economy put pressure on departments to decrease spending, while the public's sudden interest in corporate governance kept demand for legal services high. In August, The Corporate Counselor and The Center for Marketing Effectiveness (CeME) conducted the 2003 Legal Services Spending Assessment (LSSA). This annual survey of general counsel is conducted in order to determine what influences company spending on outside counsel. This report reviews the results of this exercise and offers insight into how a changing litigation landscape has impacted spending on outside counsel. Based on proprietary LSSA data, the report observes a dramatic shift in the factors that drive general counsel's selection of outside services and a notable lack of effectiveness in law firms' efforts to brand and promote their services.
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