The Early Warning Signals of a Potential Media Crisis

Sixty-two percent of Americans equate "no comment" with "we're guilty", and the numbers have only gone up since Enron. A legal media strategy based on "no comment" is increasingly likely to lead to danger. An increasingly sensitive legal profession is confronting the same challenge on an almost daily basis: "I understand I need to be more vigilant about helping my client, and my own firm, navigate the landmines of high-profile cases. I know I need the skills to work with media professionals once the case goes public, but is there anything I can do before a problem gets dumped on my lap? How do I recognize the early warning signs of a potential crisis now, not when the reporters start calling?"

21 minute read January 01, 2004 at 01:29 PM

Richard S. Levick

Sixty-two percent of Americans equate “no comment” with “we're guilty”, and the numbers have only gone up since Enron. A legal media strategy based on “no comment” is increasingly likely to lead to danger.

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California’s AI Transparency Stack: From State Obligation to Adoption Strategy

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