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Getting Your Firm's Name Noticed in Electronic and Print Media

By Liz Lindley and Jay M. Jaffe
February 01, 2004

The moment has come: You've finally landed an interview spot on television, and you're the expert analyzing a big verdict. Colleagues, friends and family are watching. You sense that this media exposure may bring new clients and prospects your way. Your name shows up clearly under your headshot, but, wait … your law firm's name is not included! How will those masses in need of your services ever find you? Disappointed and frustrated, you wonder why the firm's name was omitted. It had to be a mistake, right?

Nametags Anyone?

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