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Googled into a Showdown

By Sue Reisinger

A decorating company and the world's largest Internet search engine are locked in a lawsuit that could have a huge financial impact on keyword-based advertising on the Web.

The decorating company, Michigan-based American Blind and Wallpaper Factory, filed suit recently in U.S. District Court in New York alleging trademark violation of its name. American Blind and Wallpaper Factory Inc. v. Google Inc., No. 04-CV-00642 (S.D.N.Y.).

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