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Rollout Strategies for Success

By Mitchell Grossbach
February 27, 2004

The challenges of successful software adoption within the law firm environment are daunting. Lawyers historically have lagged behind users in other industries in technology uptake. They have little non-billable time they can devote to learning the nuances of a new software package or attending extended training classes. And unless the benefits of the system are obvious at the onset, they have little inclination to make the time.

Everyone knows that enterprise technology is of no use unless it's adopted successfully by the organization, yet internal marketing of new and existing systems is shockingly low. According to a fourth quarter 2002 study by research and analyst firm, Meta Group, a mere 17% of survey respondents have established formal marketing programs for coordinating technology launches with users.

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