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'Coming to America': PM Forum North America

By Elizabeth Anne

Professional organizations and trade associations are great if they achieve the needs of their members. The American Medical Association does this for physicians and the American Bar Association (ABA) does this for lawyers. When I joined the ranks of being a marketing executive in the legal profession, I found my particular needs being met by being an associate member of the ABA Law Practice Management Section and as the marketing industry liaison to the ABA Commission on Women in the Profession. My particular brand of need was to hear from the experts in law, and as far as I was concerned, those are the lawyers ' both from their perspective as those who provide services and as those who are close to the purchasers of their services. I learned a great deal about how lawyers think and what they think about marketing, public relations and business development.

As time went on and I was asked to take a more pronounced role in the Law Practice Management Section, I gravitated to the Women Rainmakers group where I had the opportunity to speak and write on subjects impacting women lawyers and their view of marketing, which as we all know is specialized and different. From that association, I was recruited by the Commission on Women in the Profession to help this group get the word out on the wonderful work that they do. I think that in order for an organization to be successful, it is incumbent on that organization to meet the needs of its membership and also for the membership to feel that they have a “forum” to discuss ideas and be heard. An organization also has to provide information that is useful to its membership as it impacts a profession.

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