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Mainstreaming California's Franchise Rules

By Rochelle B. Spandorf
May 01, 2004

Since California introduced the world to franchise sales laws in 1970, it has repeatedly distinguished itself for its sometimes-curious approach to regulating franchise relationships within its borders. Recent events, however, suggest California is moving mainstream.

On July 17, 2003, the California Department of Corporations (Department) revised the rules implementing the California Franchise Investment Law (FIL) to resolve a number of California disclosure idiosyncrasies. Specifically, the Department:

  • Expanded the disclosure about out-of-state venue for binding arbitration, thereby ameliorating the Laxmi ruling interpreting California law;
  • Reversed its informal policy of refusing to register earnings claims based solely on gross sales or equivalent top line data, a disclosure practice that every other registration state permits. Franchisors may now register gross-only claims in California as long as franchisors tell prospects they are not being given any cost or expense data from which to compute net income or profits; and
  • Agreed to exempt Web site advertising about California franchise opportunities from the traditional media advertising filing rules if franchisors complete a single, simple annual filing.

On Feb. 19, 2004, California joined the Coordinated Franchise Review program, a nationwide effort begun 5 years ago to streamline the initial registration application process by allowing franchisors to obtain simultaneous review of their applications in multiple states through the coordinating efforts of a single lead examiner. California had been the only full review registration state not participating.

Finally, on Feb. 20, 2004, AB 2921 was introduced in the California Assembly and aimed at modernizing the FIL by: 1) exempting sales to sophisticated franchisees from registration; 2) exempting franchisor loans from the California Finance Lenders Law; and 3) liberalizing California's material modification registration rules. Amendments added on April 14, 2004 would expand the FIL's liability provisions and Department enforcement powers by borrowing parallel provisions from the California Corporate Securities Law. The state bar's Franchise Law Committee, which supports AB 2921, has high hopes that the measure will be enacted in some form before the end of the current legislative session in August.

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