Beginning with this issue, we are launching a new monthly column focusing exclusively on public relations and its relationship to marketing, business development and client relations. After looking through lots of articles and working with several contributing authors, I approached Jaffe Associates to write the column.
<i>Media & Communications Corner</i> <b>Creating an Effective Philanthropy Communications Campaign</b>
Whether your firm provides pro bono work for the indigent, sponsors a race for charity, or provides grant money to a worthy cause, you should consider publicizing your charitable works. News coverage of your firm's good works will elevate its standing in the public's mind and creates more loyal clients. <p>Of course, there is a fine line between doing good for good's sake, and the perception of flagrant self-promotion. For this reason, a philanthropy communications plan must be developed with sensitivity and great care.
By
Betsy Oilman JaffeBeginning with this issue, we are launching a new monthly column focusing exclusively on public relations and its relationship to marketing, business development and client relations. After looking through lots of articles and working with several contributing authors, I approached Jaffe Associates to write the column.
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