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Intellectual Asset Literacy: Implementing IP Education Programs

By Devin S. Morgan
June 01, 2004

Patent practitioners need to do better in sharing their expertise with senior executives, managers, and other personnel. Business leaders, economists, and the general public are increasingly aware of intellectual assets and their value. However, few people actually possess intellectual asset literacy, let alone a deeper appreciation of the principles, strategies, and challenges surrounding patents and other IP. There is a need for high-quality IP education initiatives within organizations of all sizes.

Most patent attorneys have had call to deliver an Intellectual Property 101 presentation. The presenter distinguishes between patents, trade secrets, trademarks, and copyrights; discusses novelty, subject matter, and patent bars; and maybe throws in a bit about patent procedure or international filing. Some patent and licensing cheerleading and cautionary tales about product clearance and litigation are also common ingredients. The presentation is usually delivered to product developers with the hope that it will inspire them to submit more invention disclosures, increase the IP department's visibility, and maybe discourage them from common errors (inadvertent triggering of patent bars, failing to consider the IP provisions of contracts, knowingly infringing a competitor's patent, etc.). Unfortunately, IP 101 is insufficient to convey the skills and awareness necessary for success in an innovation-driven economy.

IP education for non-patent practitioners needs to be deeper, conferring on the recipients some real skills and sophistication that will support their job functions. IP education needs to be broader, recognizing that employees throughout an organization are creators, guardians, and the eyes and ears of the IP management function. IP education needs to reach higher; there is no excuse for a CXO who cannot read a patent or understand the full implications of their corporate IP strategy (or lack thereof).

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