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Developments Of Note

By Julian S. Millstein, Edward A. Pisacreta and Jeffrey D. Neuburger
October 01, 2004

FTC Aims To Define e-Mail Primary Purpose Under CAN-SPAM Regs.

The Federal Trade Commission (FTC) has proposed a rule setting a tri-category framework for determining the “primary purpose” of an electronic message under the federal Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM Act). 69 Fed. Reg. 50091 (August 2004). The proposed rule uses the act's definition of a “transactional or relationship message” to define the key term “transactional or relationship content.” The inclusion of such content in a message is used in the proposed regulation to determine the “primary purpose” of an electronic message.

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