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Is Your Online Presence An Afterthought?

By Stanley P. Jaskiewicz
October 01, 2004

“Googling” has become the preferred way to check out a potential date, anonymously, and without the target's knowledge. You just put the name into the popular search engine to see whatever may appear, good or bad.

But what would a potential customer find if it did the same thing for your business, or your key employees? Would a prospective hire or acquirer be scared away by your firm's online tracks?

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