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Media & Communications Corner: <b>Outsource Those Nagging Attorney Biographies</b>

By Tyson Andrus

It is time to rewrite your attorney biographies. Send the e-mail, make the calls, reschedule appointments, beg for replies, threaten, and throw up your hands in frustration. Nothing works, right? Inevitably, you will receive incomplete information at the twelfth hour and be left scrambling to put something together for the Web site. Meanwhile, all other marketing initiatives come to a screeching halt, or are given a cursory glance, as time, resources and money are focused on producing biographies. There has to be an easier way. Well, there is, just read on.

When it comes to writing new biographies or updating existing ones, the truth is, most marketing executives cringe at the thought. The beleaguered marketing staff does all that it can to collect information, but this effort takes valuable time away from regular business development tasks, essentially crippling the in-house marketing department.

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