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Countdown Begins for the Revised FTC Franchise Rule and UFOC

By Kenneth R. Costello
October 18, 2004

On Aug. 25, 2004, the Federal Trade Commission (FTC) released its long-anticipated report on its proposed changes to the FTC Rule on Franchising and Business Opportunity Ventures (FTC Rule). When the new FTC Rule comes into effect, franchisors will have to make significant changes to their existing disclosure documents and follow new rules for how and when they are delivered to prospective franchisees. There are also new exemptions for large transactions and large franchisees, and the FTC Rule will not apply to international franchise locations.

The FTC Rule has not been changed since it was originally issued in December 1978. However, in October 1999, after years of study, the FTC issued a Notice of Proposed Rulemaking (NPR) that proposed substantial revisions to the FTC Rule (Proposed Rule). The revised FTC rule as proposed in 1999 was further modified by the August 2004 Staff Report. This article outlines the key elements of the latest version of the Proposed Rule, which includes the recent staff report changes.

The Proposed Rule would change the coverage of the existing FTC Rule, including the following:

  • It will apply only to franchises for locations in the United States, its possessions, and territories.
  • It will no longer cover “business opportunities.”
  • It will retain exemptions for franchise fees under $500, “fractional franchises,” “leased departments,” franchises governed by the Petroleum Marketing Practices Act, and “oral franchises.”
  • It will delete the exclusions for general partnerships, employer-employee relationships, cooperatives, certification and testing services, and single-trademark licenses (commenting that the exclusions are unnecessary because they were not included in the first place).
  • It will not apply to franchises: (a) requiring an investment exceeding $1 million, excluding real estate and amounts financed by the franchisor or its affiliate; (b) sold to a franchisee that is 5 or more years old with a net worth exceeding $5 million; or (c) “insider” transactions in which at least 50% of the owners of the franchisee were 25%-owners or managers of the franchisor.

The Proposed Rule will change the timing of franchisor presale disclosures in the following ways:

  • Franchisors will no longer be required to deliver the uniform franchise offering circular (UFOC) at the “first personal meeting” (first face-to-face meeting with the prospective franchisee).
  • Franchisors must deliver the UFOC 14 calendar days, rather than 10 business days, before the franchisee signs any franchise or other binding agreement or pays any consideration, or earlier upon a prospect's reasonable request.
  • Franchisors must deliver execution-ready copies of the UFOC and all other related agreements 7 calendar days, rather than 5 business days, before they are executed. However, this waiting period applies only if the franchisor unilaterally (ie, not in response to franchisee-initiated negotiations) makes material changes to the terms of the basic franchise agreement attached to the UFOC.

The Proposed Rule changes the updating requirements as follows:

  • Annual updates must be made within 120 (rather than 90) days after the franchisor's fiscal year end.
  • The Proposed Rule retains FTC Rule quarterly UFOC updates for any material changes, but adds required notice to the franchisee (but not an amended UFOC) of any material changes to any financial performance representations (ie, Item 19 earnings claims) about which the franchisor knows or should have known.
  • The Proposed Rule prohibits waivers of any representation in the UFOC but expressly permits negotiated changes.
  • The Proposed Rule will allow the UFOC and contracts to be delivered either by paper or electronically via the Internet, e-mail, computer disks, or CD-ROM, and eliminates the requirement for traditional handwritten signatures. The franchisee must be able to store, download, print, or otherwise maintain the documents for future reference. The electronic UFOC may include scrollbars, internal links, and search features, but no other technological developments such as audio, video, “pop-up” screens, or external links.

Under the Proposed Rule, the FTC has formally abandoned its rarely used disclosure format and adopted the 1993 UFOC Guidelines developed by the North American Securities Administrators Association (NASAA), which will entail a number of substantive and stylistic changes to many of the 23 UFOC disclosure items. Even Items that the FTC has left substantively untouched will need to be reorganized, edited, and streamlined by franchisors to comply with the FTC's new requirements. The following outline details some of the key substantive changes:

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