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How Safe Is The Store?

By Ken Goldberg
November 29, 2004

Twenty years ago, the vast majority of retail business was conducted in conventional, storefront fashion. A proprietor established a physical location, stocked merchandise and sold it to the consumer during normal business hours. At most, “protecting the business” meant little more than safeguarding the premises with, perhaps, a security guard by day, security system by night, smoke alarm against fire damage, and sensors on garments or products to reduce the risk of theft. All typical measures for securing a traditional brick-and-mortar business of the 1980s.

Certainly, business (particularly retail business) has changed drastically in recent years. The advent of inexpensive and readily available Internet access has reshaped the retail environment, with the explosion of e-commerce emerging as an alternative to and extension of brick-and-mortar businesses. In the comfort of home, any time of the day or night, anyone can browse the shelves and racks of major chain stores, boutiques and businesses many time zones away. The convenience and availability of the World Wide Web has changed the retail sales climate permanently.

Given the now-common nature of e-commerce, new challenges face traditional firms and e-only businesses regarding adequate protection of the companies' computer systems, data and Web sites. These challenges are somewhat similar to those faced by a traditional retail business, but extend beyond those boundaries because of the Internet. For an e-business, a comprehensive disaster-recovery plan, including proper protection of computer systems and data, is critical to the success of the enterprise, and essential for daily operation.

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