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It's 2 a.m. ' Do You Know Where Your Web Site Is?

By Vadim Maso
December 27, 2004

From highly complex e-commerce sites to small “mom and pop” companies, nearly everyone is using the Web to do business. But all of this technology can produce problems ranging from inaccessible and slow-loading Web sites to critical Web applications not functioning when they're needed most.

If customers and prospects can't access your Web site, they'll usually give up within a few seconds ' and most won't return.

Depending on the technologies used, a variety of things can happen to your Web site that will cause it to load slowly, update incorrectly or not load at all. If you run an e-commerce site, some type of problem will inevitability cause lost revenue and a degradation of your company's brand image, and in consumers' trust in your enterprise and your brand if the problem isn't corrected. In fact, and of primary concern to counsel representing and advising e-stores, there can even be legal issues resulting from nonresponsive Web sites; for example, consider this: A customer can't complete a financial transaction, which causes him or her to lose money, business or clients (or all of these) ' not a good situation for the customer, or the business.

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