Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
Letter From The Editor
This month's Marketing The Law Firm presents a new column: “Meyerowitz On Marketing” written by Steven Meyerowitz, a regular contributor to this publication. This column will alternate with Andy Havens' column “ A Haven for Straight Talk” which will appear next month. Steve Meyerowitz is President of Meyerowitz Communications, Inc., a law firm marketing communications consulting company that works with some of the largest and most successful law firms in the country. Mr. Meyerowitz specializes in helping lawyers write, produce and place their bylined articles, newsletters, brochures, and other marketing materials, and in integrating publications into a firm's overall marketing program.
I also wanted to bring to your attention a new book. For serious marketing professionals, every day is ripe with new challenge and fresh wisdom. 365 Marketing Meditations: Daily Lessons for Marketing & Communications Professionals is an invaluable companion for this journey. Written by Richard S. Levick and Larry Smith of Levick Strategic Communications LLC, this wonderful book offers a different cogent insight for each day of the year. The daily tips range widely in scope, from strategic planning to media relations, from how to build internal credibility to how to send an email without losing your job. Worried about cost sensitivities? On February 3, we're reminded: Sixty years ago, Pepsi Cola tried to outsell Coca-Cola by being the “cheaper cola.” They have been playing catch up ever since. Market on value, not price. Tempted to dodge the press because one of your partners just bolted the firm? On May 1, we're reminded: Four out of five reporters agree: When you don't return our phone calls, you're saying, “Write whatever you want.” Going to a big meeting tomorrow? On November 30, we're reminded: A business card can be a turning point. What does yours convey? The book is a real career-builder and immense fun as well.
This premium content is locked for Entertainment Law & Finance subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.