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Marketing the Law FirmLJN NewslettersNewsSections

Letter From The Editor

By ALM Staff | Law Journal Newsletters |

This month's Marketing The Law Firm presents a new column: “Meyerowitz On Marketing” written by Steven Meyerowitz, a regular contributor to this publication. This column will alternate with Andy Havens' column “ A Haven for Straight Talk” which will appear next month. Steve Meyerowitz is President of Meyerowitz Communications, Inc., a law firm marketing communications consulting company that works with some of the largest and most successful law firms in the country. Mr. Meyerowitz specializes in helping lawyers write, produce and place their bylined articles, newsletters, brochures, and other marketing materials, and in integrating publications into a firm's overall marketing program.

I also wanted to bring to your attention a new book. For serious marketing professionals, every day is ripe with new challenge and fresh wisdom. 365 Marketing Meditations: Daily Lessons for Marketing & Communications Professionals is an invaluable companion for this journey. Written by Richard S. Levick and Larry Smith of Levick Strategic Communications LLC, this wonderful book offers a different cogent insight for each day of the year. The daily tips range widely in scope, from strategic planning to media relations, from how to build internal credibility to how to send an email without losing your job. Worried about cost sensitivities? On February 3, we're reminded: Sixty years ago, Pepsi Cola tried to outsell Coca-Cola by being the “cheaper cola.” They have been playing catch up ever since. Market on value, not price. Tempted to dodge the press because one of your partners just bolted the firm? On May 1, we're reminded: Four out of five reporters agree: When you don't return our phone calls, you're saying, “Write whatever you want.” Going to a big meeting tomorrow? On November 30, we're reminded: A business card can be a turning point. What does yours convey? The book is a real career-builder and immense fun as well.

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