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Media & Communications Corner: <b>Jack of All Trades ' With Help from the Outside</b>
Law firms have a remarkable number of ways to market their expertise, almost too many at times. Most firms still utilize the more traditional avenues such as advertising, firm seminars, speaking engagements at industry events, and client newsletters. Don't forget the capabilities brochures, the content of the firm's Web site, and community relations. Add to that media coverage, client relationship databases, and recruiting efforts. And each year brings more ideas and more outlets. Consider, for example, that none of us even knew of the word “blog” just a few years back, and yet now a blog can play a very important role in marketing. The marketing director is the one charged with handling all of these tasks and many more, often with a limited in-house staff. Whether the firm is staffed with one marketing director, a staff of marketing pros, or if the bulk of the job falls on one attorney who has expressed an interest in marketing, it is clear that the job now entails much more than it did years ago.
We asked a few experts for their viewpoint on how the position has changed.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
The DOJ's New Parameters for Evaluating Corporate Compliance Programs
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.