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Book Review: <i>365 Marketing Meditations</i>
Every once in a while you come across a book that is literally makes you smile … fun, thought provoking … but not too thought provoking. It becomes something akin to reading a light romantic comedy. I had the pleasure of reading 365 Marketing Meditations while riding on a train to Philadelphia and honestly, by the time I arrived I was smiling for a variety of reasons.
While I don't agree with every meditation, I found the book to be the essence of what marketing and communications professionals should have on their lips and in their minds. True ' at a certain stage in one's career (and thank goodness I have arrived at that stage) most of what is in this book should come naturally. Alas for many … not! Hence, much can be learned by reading and adopting most of these “tricks of the trade.” This little book (it measures only six by four inches) has a “one liner” for each day of the year including one for February 29th (as the authors point out “Today is the day that comes but twice a decade. Commemorate it. Offer clients something equally rare.”).
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