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Book Review: <i>365 Marketing Meditations</i>
Every once in a while you come across a book that is literally makes you smile … fun, thought provoking … but not too thought provoking. It becomes something akin to reading a light romantic comedy. I had the pleasure of reading 365 Marketing Meditations while riding on a train to Philadelphia and honestly, by the time I arrived I was smiling for a variety of reasons.
While I don't agree with every meditation, I found the book to be the essence of what marketing and communications professionals should have on their lips and in their minds. True ' at a certain stage in one's career (and thank goodness I have arrived at that stage) most of what is in this book should come naturally. Alas for many … not! Hence, much can be learned by reading and adopting most of these “tricks of the trade.” This little book (it measures only six by four inches) has a “one liner” for each day of the year including one for February 29th (as the authors point out “Today is the day that comes but twice a decade. Commemorate it. Offer clients something equally rare.”).
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
The DOJ's New Parameters for Evaluating Corporate Compliance Programs
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.