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<b>Media & Communication Corner</b>8 Simple Rules To Getting Started With A Media-Relations Consultant

By Vivian Hood

After a rigorous selection process, a law firm has finally selected and hired a media-relations consultant to assist the marketing director and work with the partners on obtaining favorable press coverage that will support the firm's business development efforts. What should the marketing director expect next, in terms of the process for getting started?

A marketing director should consider the media relations consultant as an extension of the marketing team in the office. The consultant's expertise is meant to add to the value of the firm's internal marketing team. Include the consultant in marketing meetings as appropriate, and be prepared to set aside time regularly for a meeting with the consultant to check on progress. Discussing needs and expectations with the consultant will ensure that individual efforts complement each other, and that everyone is working towards achieving the same goals for the firm.

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