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<i>Media & Communications Corner:</i> Avoiding Ad Bombs
Law firm marketers are always asked whether the dollars spent on advertising will result in new business. Certainly, a strategic and creative ad campaign is a valuable part of a law firm's marketing program. In most situations, it's hard to know whether an advertisement is the direct source of a new business opportunity. Advertising cannot guarantee new business, but it definitely creates familiarity to potential buyers. Repeated advertisements are meant to refresh a viewer's memory, and remind them of your firm's practice and location by using selected images to reinforce the messages.
Hundreds of national law firms are investing their dollars in display advertising campaigns. They pay design firms to come up with the images and branding, and the process can be time consuming and expensive. What can a firm do to ensure that the advertisements are as compelling as possible?
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
The DOJ's New Parameters for Evaluating Corporate Compliance Programs
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.