Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
<i>Media & Communications Corner:</i> Avoiding Ad Bombs
Law firm marketers are always asked whether the dollars spent on advertising will result in new business. Certainly, a strategic and creative ad campaign is a valuable part of a law firm's marketing program. In most situations, it's hard to know whether an advertisement is the direct source of a new business opportunity. Advertising cannot guarantee new business, but it definitely creates familiarity to potential buyers. Repeated advertisements are meant to refresh a viewer's memory, and remind them of your firm's practice and location by using selected images to reinforce the messages.
Hundreds of national law firms are investing their dollars in display advertising campaigns. They pay design firms to come up with the images and branding, and the process can be time consuming and expensive. What can a firm do to ensure that the advertisements are as compelling as possible?
It pays to know about “ad bombs” ' landmines that are out there, ready to blow apart your branding efforts and possibly waste valuable marketing dollars. Things you don't know or consider when creating or purchasing a new ad campaign can be ticking time bombs in your new ad. These are fixable and easy to recognize, but first you need to be aware of them or have enough insight to question the service provider who is creating your ads. In the early days of legal advertising, only a few marketing and advertising firms provided advice, and they were responsible for developing advertising that differentiated a firm through strong creative and original ideas. With the ever-increasing attention to law firm marketing, more and more providers came to the table, but with that came …
This premium content is locked for Entertainment Law & Finance subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Stranger to the Deed Rule
In 1987, a unanimous Court of Appeals reaffirmed the vitality of the "stranger to the deed" rule, which holds that if a grantor executes a deed to a grantee purporting to create an easement in a third party, the easement is invalid. Daniello v. Wagner, decided by the Second Department on November 29th, makes it clear that not all grantors (or their lawyers) have received the Court of Appeals' message, suggesting that the rule needs re-examination.