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Recent FTC Staff Advisory Opinions

By Darryl A. Hart
August 31, 2005

The staff of the Federal Trade Commission (“FTC”) that administers the FTC's Franchise Rule issues informal staff advisory opinions in response to inquiries concerning the applicability of the Rule. So far during 2005, the FTC staff has issued three such opinions.

The first, Informal Staff Advisory Opinion 05-1, dated March 2, 2005, concerns the license of a trademark used on hair care products to a hair salon business. The licensor stressed in its request that very limited controls would be placed on the operation of the salons. The controls included: requiring the salons only to carry the licensor's hair care products; specifying that use of the licensed mark must comply with the licensor's “brand book”; requiring the licensee to pay its bills and taxes on time, comply with all applicable laws, maintain a positive bank balance, and, interestingly, employ a particular person as manager of the salon. The license would end if the designed manager were no longer in control of the business.

In an effort to address the always-troublesome differentiation between a simple trademark license and a franchise, the FTC Franchise Rule exempts from its reach a single trademark license on the theory that a true trademark license usually involves a very limited number of licensees. Noting that trademark controls are usually “passive,” dealing with matters of quality control, while franchise controls consist of more active controls, such as over the licensee's method of operation, the location of the business, outlet design, and business management matters, the staff found that, in this case, the limited controls of the hair care trademark licensor were designed to protect the integrity of the licensor's mark ' control over use of the mark in signs and advertising ' and the goodwill associated with it ' paying bills and taxes and complying with law, not to control the operating aspects of the business. The staff found that insisting on the continued employment of a particular manager, while arguably a form of control, did not rise to the level of control adequate to change the single trademark license into a franchise.

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