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PhRMA's New Rules on DTC Advertising
In response to continued scrutiny from the public and from legislators concerned over the effects of direct-to-consumer (DTC) advertising, the Board of Directors of the Pharmaceutical Research and Manufacturers Association (PhRMA) voted this past July 29 to institute what it calls a set of “Guiding Principles” that will extend and augment the current FDA rules for DTC advertisement. These principles will go into effect in January 2006.
Some Highlights
Among the rules that PhRMA will implement are a handful promoting drug manufacturers' cooperation with current law, like truth in advertising regulations. Other examples are those principles requiring medical claims made in DTC advertisements to be based on scientific studies of the product and mandating that commercials and print advertising present balanced information about the risks and benefits of the drug being promoted.
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