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Asset Protection: Adequately Copyrighting Your Web Site

By Michael G. McCoy
January 03, 2006

[Editor's Note: Given the investment some firms put into their Web site, this advice from A&FP's sibling newsletter Internet Law & Strategy seems pertinent. See also the accompanying commentary by Marketing the Law Firm's Editor-in-Chief Elizabeth Anne "Betiayn" Tursi.]

An often-overlooked component of a company's intellectual property portfolio is the company Web site. This is especially true in the fast-paced world of technology firms, whose primary emphasis is usually core technology in the form of patents or trade secrets. The Web site, as a matter of course, is the most innocuous of assets, but it's an asset nonetheless. The job of the general counsel's office is to protect it.

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