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<b>Meyerowitz on Marketing:</b> Your Guide to Getting on the Web: Content Is King
The young husband and wife who are about to move to your town and purchase a home are right outside your office, waiting to enter, as ready to make a purchase as a family of tourists at a gift shop. All the couple has to do is read your sign, ring your bell, open your door and step into your reception area. Then you can explain to them how you can represent them in their upcoming real estate transaction, highlight your experience, answer their questions and sign them up. Pretty straightforward, and you have done it hundreds of times.
But what if they are not standing on the street outside your building but rather are sitting at their computer? And what if they are not at your office door, but rather at your Web site, the cyberspace portal to your firm? And what if they can turn away from your Web site in an instant, by a click of their mouse and go to a competitor law firm's site ' or two or three different competitor sites ' and choose their attorney from among that group? This is not something you have faced hundreds of times, and, maybe, if you are just now thinking of getting a Web site, it is not something you have faced at all.
Don't worry, though. There is a way you can keep these potential clients interested in you and your firm. Make sure that the content on your Web site does its job.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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