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<b>Meyerowitz on Marketing:</b> Your Guide to Getting on the Web: Content Is King
The young husband and wife who are about to move to your town and purchase a home are right outside your office, waiting to enter, as ready to make a purchase as a family of tourists at a gift shop. All the couple has to do is read your sign, ring your bell, open your door and step into your reception area. Then you can explain to them how you can represent them in their upcoming real estate transaction, highlight your experience, answer their questions and sign them up. Pretty straightforward, and you have done it hundreds of times.
But what if they are not standing on the street outside your building but rather are sitting at their computer? And what if they are not at your office door, but rather at your Web site, the cyberspace portal to your firm? And what if they can turn away from your Web site in an instant, by a click of their mouse and go to a competitor law firm's site ' or two or three different competitor sites ' and choose their attorney from among that group? This is not something you have faced hundreds of times, and, maybe, if you are just now thinking of getting a Web site, it is not something you have faced at all.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
The DOJ's New Parameters for Evaluating Corporate Compliance Programs
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.