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What Lies Ahead for 2006
It doesn't take great foresight or a crystal ball to recognize that law firms will face some serious challenges in 2006. Coming events have already cast their shadows. Some of the challenges have existed for several years. Others are new. What they add up to are two basic questions most law firms must answer: “Do we recognize the challenges facing us?” and “How are we going to address them?” This article discusses several of these challenges and, where possible, suggests some alternatives for meeting them.
The issue of ethics is now one of the most troubling and confusing challenges. Many states continue to issue opinions that indicate the use of technology for client development is governed by ethics rules. Some of these states are adopting more relaxed rules regarding client development, largely as a result of the ABA's Ethics 2000 initiative. At the same time, however, other states ' including Texas, South Carolina and Missouri ' have adopted changes in their rules that impose greater restrictions, particularly for personal injury lawyers. And, as of this writing, none of these diverse (dare we say “contradictory”?) rules have addressed the subject of blogs that, of course, are spreading like a prairie fire.
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How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.