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Overmessaging

Dwelling on your "message" (or what you want to say) at the onset of any reporter's inquiry, or at any point during the reporting process to the exclusion of all of the other component parts of the reporter/source/communications professional interaction (deadlines, non-verbal cues, relationships, etc.), is sure to result in less than optimal coverage. This can only be described as "overmessaging" or "over-PRing" a situation.

16 minute read February 02, 2006 at 02:05 PM
By
Jason S. Dinwoodie
Overmessaging

We've all been on the receiving end of this phone call at one point or another: “Hi, (Insert Name Here), this is (Insert Name of Crack Investigative Journalist Here).

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