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Sona Squares Off Against Franchisees
Sona Laser Centers and Sona MedSpas is locked in an increasingly bitter dispute with some of its original franchisees, involving not only typical franchise issues but also the franchisees' allegations that at least one of the services they offer to customers, a laser treatment for hair removal, does not work. While franchisees have received considerable favorable publicity in the fight to date, Sona executives say that the actions of the franchisees belie some of their complaints, and Sona remains committed to building a national chain of spas.
Among the challenges facing Sona are the following, according to Michael Garner of Dady & Garner, P.A. (Minneapolis), who is representing some of the franchisees:
- In April 2006, the state of Mary-land issued a cease-and-desist order against Sona, directing it to show cause why the company should not be permanently enjoined from selling franchises in Maryland;
- In February 2006, a federal court in Alexandria, VA, denied Sona's request to enforce its post-term non-competes against its breakaway Washington, DC-area developer. In denying the motion, the judge observed that on the record before him, the franchisee's proof of Sona's fraud, which he found 'arresting' and well documented, precluded Sona from showing a likelihood of 'success on the merits'; and
- Arbitration proceedings with three franchisees and court challenges with two other franchisees, in which Sona is seeking to enforce arbitration clauses. The challenges claim fraud and violation of franchise acts and RICO statutes.
The franchisees battling Sona are legacy operators that were in the system when Carousel Capital, a Charlotte, NC, investment firm, acquired it in 2004. 'It's a veiled attempt by some of the legacy franchisees to disenfranchise and not pay royalties,' said Heather Rose, CEO of Sona, in an interview with FBLA. 'We have successfully moved each case to arbitration so far, and we believe we will prevail in court.'
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“Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.