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CD: Defining a Trend: What does Business Development Mean to Your Law Firm?

By ALM Staff | Law Journal Newsletters |
July 19, 2006
LJN Web Audio Conference Division


Panelists:

Beth Marie Cuzzone
Director of Business Development,
Goulston & Storrs
Boston

Katherine Daisley
Marketing Manager,
ALM Research
New York

Sue Stock Allison
Managing Director,
The Brand Research Company
Centreville, VA
Moderator:
Elizabeth Lampert
Director, ALM Web Audio Conference Division

Defining a Trend:What Does Business
Development Mean to Your Law Firm?
Recorded August 15, 2006


In the second annual 'Law Firm Business Development Survey,' ALM Research and The Brand Research Company gather, explore and analyze what firms are doing to get new business and clients.

'Business Development' is an evolving discipline within the law firm community. This survey seeks to understand not only how firms are beginning to define the practices and strategies labeled as 'business development' distinct from 'marketing.'

You will learn what practices, strategies and organizational structures law firms are finding effective for getting new business and new clients. We'll discuss the key findings of the survey, exploring how the experiences of your peers and trends in the market can help you to build and focus your firm's business development efforts.

Discussion topics also include:

  • Strategies
  • Structure
  • Roles and responsibilities
  • Trends and best practices
LJN Web Audio Conference Division


Panelists:

Beth Marie Cuzzone
Director of Business Development,
Goulston & Storrs
Boston

Katherine Daisley
Marketing Manager,
ALM Research
New York

Sue Stock Allison
Managing Director,
The Brand Research Company
Centreville, VA
Moderator:
Elizabeth Lampert
Director, ALM Web Audio Conference Division

Defining a Trend:What Does Business
Development Mean to Your Law Firm?
Recorded August 15, 2006


In the second annual 'Law Firm Business Development Survey,' ALM Research and The Brand Research Company gather, explore and analyze what firms are doing to get new business and clients.

'Business Development' is an evolving discipline within the law firm community. This survey seeks to understand not only how firms are beginning to define the practices and strategies labeled as 'business development' distinct from 'marketing.'

You will learn what practices, strategies and organizational structures law firms are finding effective for getting new business and new clients. We'll discuss the key findings of the survey, exploring how the experiences of your peers and trends in the market can help you to build and focus your firm's business development efforts.

Discussion topics also include:

  • Strategies
  • Structure
  • Roles and responsibilities
  • Trends and best practices
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