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CD: 10/26/06 - Web Site Best Practices Revealed

By ALM Staff | Law Journal Newsletters |
September 15, 2006
LJN Web Audio Conference Division

Panelists

Deborah McMurray
CEO / Strategy Architect
Content Pilot LLC

Ken Vernon
Director
Online Marketing / Creative
Content Pilot LLC

Lisa Salazar
Manager
Internet Marketing
Fulbright & Jaworski LLP

David Geyer
Chief Marketing Officer
Baker Hostetler


Moderator

Elizabeth Lampert
Director
Law Journal Newsletters
Web Audio Conference Division

Web Site Best Practices Revealed
The Results of the 2006 AMLAW 100 Web Sites Research


Web Audio Conference
Thursday, October 26, 2006
12:00PM – 2:00PM Eastern


Learn the results of the 2006 AMLAW 100 Web Sites research!

Commissioned by Deborah McMurray, CEO and Strategy Architect for Content Pilot LLC, this is the second annual research study measuring Ten Foundational Web Site Best Practices – and how the AMLAW 100 firms' sites fared.

In 2005, the research was the first of its kind.  No Web Site Best Practices existed, and no objective criteria had ever been employed to measure how well or how poorly the nation's largest law firms were doing.  The comprehensive White Paper was widely read by firm leaders and marketers wanting to maximize their Web site investments.

Did you know, in 2005, only 4% of the AMLAW 100 firms rated excellent and 52% ranked fair or poor?

By attending this conference you will learn:

  • The Ten Foundational Best Practices, and the attributes associated with each Best Practice.
  • The 2006 results for each Foundational Best Practice.
  • Trends and surprises in Web site design/development.
  • How marketers can use this data as Competitive Intelligence.
  • The range of total scores and the top ten ranked AMLAW 100 Web sites for 2006.
  • Special section on Search Engine Optimization and Marketing (SEO/SEM) and Web site analytics.

 
LJN Web Audio Conference Division

Panelists


Deborah McMurray
CEO / Strategy Architect
Content Pilot LLC

Ken Vernon
Director
Online Marketing / Creative
Content Pilot LLC

Lisa Salazar


Manager
Internet Marketing
Fulbright & Jaworski LLP

David Geyer
Chief Marketing Officer
Baker Hostetler


Moderator

Elizabeth Lampert
Director
Law Journal Newsletters
Web Audio Conference Division

Web Site Best Practices Revealed
The Results of the 2006 AMLAW 100 Web Sites Research




Web Audio Conference
Thursday, October 26, 2006
12:00PM – 2:00PM Eastern



Learn the results of the 2006 AMLAW 100 Web Sites research!

Commissioned by Deborah McMurray, CEO and Strategy Architect for Content Pilot LLC, this is the second annual research study measuring Ten Foundational Web Site Best Practices – and how the AMLAW 100 firms' sites fared.

In 2005, the research was the first of its kind. No Web Site Best Practices existed, and no objective criteria had ever been employed to measure how well or how poorly the nation's largest law firms were doing. The comprehensive White Paper was widely read by firm leaders and marketers wanting to maximize their Web site investments.


Did you know, in 2005, only 4% of the AMLAW 100 firms rated excellent and 52% ranked fair or poor?

By attending this conference you will learn:

  • The Ten Foundational Best Practices, and the attributes associated with each Best Practice.
  • The 2006 results for each Foundational Best Practice.
  • Trends and surprises in Web site design/development.
  • How marketers can use this data as Competitive Intelligence.
  • The range of total scores and the top ten ranked AMLAW 100 Web sites for 2006.
  • Special section on Search Engine Optimization and Marketing (SEO/SEM) and Web site analytics.


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