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CD: 12/5/2006 - Litigation Communications

By ALM Staff | Law Journal Newsletters |
October 25, 2006

LJN Web Audio Conference Division





Panelists


Michael Levy
White Collar / Investigations and Enforcement

McKee Nelson LLP

Mary Flood
Journalist
Legal Reporter for the Houston Chronicle


Richard S. Levick, Esq.

President & CEO
Levick Strategic Communications, LLC






Moderator

Elizabeth Lampert
Director
Law Journal Newsletters
Web Audio Conference Division


Litigation Communications

What every lawyer & marketing

professional needs to know about the media

Web Audio Conference
Tuesday, December 5, 2006
12:00PM – 2:00PM Eastern

The great pending crisis for defense law firms is that their lawyers do not fully understand the power of media, while the plaintiffs law firms, NGOs, and regulators live by it. Already, general counsels of the world's largest companies are saying that they will not hire a law firm for litigation that does not understand the power of media. 

Lawyers do not need to understand how to work the media, but they need to understand enough to be the early warning system to call in communications experts, or, at the very least, to stay out of the way. Market share, reputation, and sometimes even personal freedom depend on how this other court, the Court of Public Opinion, is handled.

Drawing on experiences from the highest profile litigation and crisis around the world — from the Middle East and the most dramatic White Collar prosecutions to the spinach e-coli threat ' this Web Audio conference will advise lawyers and marketing professionals what they need to know about the media:

  • From Investigations to Implementation ' Media to Win.
  • Thinking differently ' The rules of high profile litigation.
  • Swaying public opinion.

LJN Web Audio Conference Division





Panelists


Michael Levy
White Collar / Investigations and Enforcement

McKee Nelson LLP

Mary Flood
Journalist
Legal Reporter for the Houston Chronicle


Richard S. Levick, Esq.

President & CEO
Levick Strategic Communications, LLC






Moderator

Elizabeth Lampert
Director
Law Journal Newsletters
Web Audio Conference Division


Litigation Communications

What every lawyer & marketing

professional needs to know about the media

Web Audio Conference
Tuesday, December 5, 2006
12:00PM – 2:00PM Eastern

The great pending crisis for defense law firms is that their lawyers do not fully understand the power of media, while the plaintiffs law firms, NGOs, and regulators live by it. Already, general counsels of the world's largest companies are saying that they will not hire a law firm for litigation that does not understand the power of media. 

Lawyers do not need to understand how to work the media, but they need to understand enough to be the early warning system to call in communications experts, or, at the very least, to stay out of the way. Market share, reputation, and sometimes even personal freedom depend on how this other court, the Court of Public Opinion, is handled.

Drawing on experiences from the highest profile litigation and crisis around the world — from the Middle East and the most dramatic White Collar prosecutions to the spinach e-coli threat ' this Web Audio conference will advise lawyers and marketing professionals what they need to know about the media:

  • From Investigations to Implementation ' Media to Win.
  • Thinking differently ' The rules of high profile litigation.
  • Swaying public opinion.
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