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Media & Communications Corner
'I would have never guessed that law firm PR could be this exciting, interesting and constantly fun,' says John Buchanan, who just over 2 months ago assumed the role of Director of Global Communications at the 1000 plus-lawyer firm O'Melveny & Myers LLP in San Francisco. Though he is relatively new to the firm, Buchanan has more than 20 years of communications experience, including the previous 5.5 years at Heller Ehrman LLP, where he first managed the firm's public relations department and eventually ascended to the position of Director of Communications and acting Chief Marketing Officer.
In his new role at O'Melveny & Myers, Buchanan is responsible for internal and external communication for the firm's 13 offices, which include two in Europe (Brussels and London) and four in Asia (Tokyo, Hong Kong, Beijing and Shanghai). Among the many firm functions falling under his umbrella are public relations, the firm's Web site, graphic design, brand identity and collateral materials.
'Having an integrated communications group as we do at O'Melveny ensures consistent internal and external communication, which is very important,' Buchanan says. 'Public relations, though, is really the area that lays the groundwork for building awareness of the firm that will eventually lead to more business. New business does not typically come directly from media placements, but the awareness that it creates can certainly help in the sales process.'
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