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It's Showtime! A Guide to Conferences and Trade Shows

By ALM Staff | Law Journal Newsletters |
December 15, 2006

LJN Web Audio Conference Division




Panelists

Catherine Meany
Director, Marketing & Client Development

WeirFoulds LLP

Jeffrey Morgan
Principal
Greenfield/Belser Ltd.





Moderator

Elizabeth Lampert
Director
Law Journal Newsletters
Web Audio Conference Division

It's Showtime!
A Guide to Conferences and Trade Shows

Web Audio Conference
Thursday, January 18, 2007
12:00PM – 2:00PM EST

Today, more and more professional service firms are taking part in the ever-growing trade show circuit. There's good reason: Traditional businesses have always viewed trade shows as powerful business development opportunities, where contacts are made and realationships are born. While there is a lot to be gained from a successful trade show experience, there is an equal opportunity to miss out as well (and not just financially). To increase your firm's odds of success, this presentation will provide you with tips designed to help you stand out at the show.

What you will learn:

  • Trade show secrets for success.
  • Pre-show marketing best practices.
  • Winning the battle for mind-share on the show floor.
  • Post-show follow-through.

LJN Web Audio Conference Division




Panelists

Catherine Meany
Director, Marketing & Client Development

WeirFoulds LLP

Jeffrey Morgan
Principal
Greenfield/Belser Ltd.





Moderator

Elizabeth Lampert
Director
Law Journal Newsletters
Web Audio Conference Division

It's Showtime!
A Guide to Conferences and Trade Shows

Web Audio Conference
Thursday, January 18, 2007
12:00PM – 2:00PM EST

Today, more and more professional service firms are taking part in the ever-growing trade show circuit. There's good reason: Traditional businesses have always viewed trade shows as powerful business development opportunities, where contacts are made and realationships are born. While there is a lot to be gained from a successful trade show experience, there is an equal opportunity to miss out as well (and not just financially). To increase your firm's odds of success, this presentation will provide you with tips designed to help you stand out at the show.

What you will learn:

  • Trade show secrets for success.
  • Pre-show marketing best practices.
  • Winning the battle for mind-share on the show floor.
  • Post-show follow-through.

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