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<b>Media & Communication Corner: </b>Looking Back at the M&C Professionals Series

By Liz Bard Lindley
December 28, 2006

In the midst of 2006, Jaffe's public relations group turned its attention to some of the most notable law firm media and communications professionals currently working in house. Thanks to the candor of these people, we were able to provide snapshots of their work, their departments and their insight about law firm marketing. On behalf of the Jaffe authors, I again thank all of the participants for their time and their thoughtfulness. As we wrap up 2006, let's look back at some of the highlights in the series.

To kick off our series, Joshua M. Peck, Senior Manager, Media Relations at Duane Morris in Philadelphia was interviewed by Jaffe's Vivian Hood. Peck's path to law firm public relations began in the world of journalism, and led him to a position with Jaffe Associates. From there, he worked at Kirkland & Ellis; Hughes, Hubbard & Reed (as CMO); and now at Duane Morris. Josh and his marketing group support more than 600 lawyers in 19 offices. Josh set the tone of our series by indicating that 'Law firm PR as a tool is now seen as instrumental and integral to a firm's business strategy, much more so than it was 10-15 years ago. That's especially true of Duane Morris.' And Josh himself is very active within the profession, as the founder and president of the Law Firm Media Professionals group that meets monthly in New York, recently started a group in Chicago and now has its own Web site as http://www.lfmp.org/.

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