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Blogging Do's and Don'ts

By Alysa N. Zeltzer and John E. Villafranco

In the world of advertising, one of the key developments of 2006 was the rise of the blog. Not just a forum for individuals to post their latest thoughts, the blogging bandwagon was joined by numerous companies and employees who also created their own. By late 2006, approximately 40 of Fortune 500 companies (8%) were blogging ' from those that focus on how to promote the company's products and services, to others that generate discussion on certain industry or historical interests relevant to the business. See, Fortune 500 Business Blogging Wiki (a directory of Fortune 500 companies that have corporate blogs), at www.socialtext.net/bizblogs/index.cgi.

With the rush to create content, it's easy to forget that all business communications directed to the public are subject to a variety of laws, regulations and other legal concerns. This article provides a high-level overview of the key points to keep in mind as you assess whether your company-related blog is legally compliant.

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