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Getting Published: The Foundation for Business Development

By Ari L. Kaplan

Business development in the legal community is a science, but it requires the creativity of an artist. That artistry can be demonstrated most powerfully through the written word, a tool of great lawyers for centuries. Encapsulating an interesting case or complex transaction into 500 or 1000 words for the benefit of colleagues and the business community at large is the single best way to demonstrate expertise on a macro scale. It is at the very core of client generation.

A published article is like currency for building a network, developing a reputation for excellence, and gaining exposure to unanticipated opportunities. It sets the foundation for success in the law, professionally and personally, by reminding you of the most satisfying aspects of the work and conveying that satisfaction in a compelling narrative.

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