As the legal industry becomes more competitive, marketing and business development are increasingly important to a firm's ability to succeed. It is essential that marketers and lawyers at small or mid-sized firms understand the marketing tactics that can help them increase firm awareness and ultimately bring in new business.
This seminar addresses tools that attorneys and marketing professionals have easily and successfully incorporated into their daily routine. The panel offers practical advice on ways you can begin to identify your marketing goals and initiate a plan to achieve them.
Knowledge you will gain:
Advertising vehicles tailored to meet your budget and provide the best return on your local investment.
Driving referral business through community involvement, firm-hosted seminars and Web sites.
Developing individualized marketing plans that focus on an attorney's unique skills, personality and business development goals.
Public relations: what you can do to be in the public eye utilizing internal and external resources to fit any budget.
As the legal industry becomes more competitive, marketing and business development are increasingly important to a firm's ability to succeed. It is essential that marketers and lawyers at small or mid-sized firms understand the marketing tactics that can help them increase firm awareness and ultimately bring in new business.
This seminar addresses tools that attorneys and marketing professionals have easily and successfully incorporated into their daily routine. The panel offers practical advice on ways you can begin to identify your marketing goals and initiate a plan to achieve them.
Knowledge you will gain:
Advertising vehicles tailored to meet your budget and provide the best return on your local investment.
Driving referral business through community involvement, firm-hosted seminars and Web sites.
Developing individualized marketing plans that focus on an attorney's unique skills, personality and business development goals.
Public relations: what you can do to be in the public eye utilizing internal and external resources to fit any budget.
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
