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Marketing for the Small and Mid-Sized Law Firm

By ALM Staff | Law Journal Newsletters |
March 23, 2007
LJN Web Audio Conference Division


Panelists


Jennifer Reynolds
New Case Manager &
Marketing Directory
,
The Quisenberry Law Firm


Paula Ryplewski
Law Firm Marketing
Consultant,

ALM – The Recorder
& Cal Law

Jamie Diaferia
Founder,
Infinite Public Relations

Juliet C. Sallette
Marketing Director,
LaBovick LaBovick
& Wald, P.A.




Moderator

Elizabeth Lampert
Director,
Law Journal Newsletters
Web Audio
Conference Division


Marketing for the Small and Mid-Sized Law Firm

As the legal industry becomes more competitive, marketing and business development are increasingly important to a firm's ability to succeed. It is essential that marketers and lawyers at small or mid-sized firms understand the marketing tactics that can help them increase firm awareness and ultimately bring in new business.

This seminar addresses tools that attorneys and marketing professionals have easily and successfully incorporated into their daily routine. The panel offers practical advice on ways you can begin to identify your marketing goals and initiate a plan to achieve them.

Knowledge you will gain:

  • Advertising vehicles tailored to meet your budget and provide the best return on your local investment.
  • Driving referral business through community involvement, firm-hosted seminars and Web sites.
  • Developing individualized marketing plans that focus on an attorney's unique skills, personality and business development goals.
  • Public relations: what you can do to be in the public eye utilizing internal and external resources to fit any budget.
Questions? Call 212-313-9248 or email [email protected]
LJN Web Audio Conference Division


Panelists


Jennifer Reynolds
New Case Manager &
Marketing Directory
,
The Quisenberry Law Firm


Paula Ryplewski
Law Firm Marketing
Consultant,

ALM – The Recorder
& Cal Law

Jamie Diaferia
Founder,
Infinite Public Relations

Juliet C. Sallette
Marketing Director,
LaBovick LaBovick
& Wald, P.A.




Moderator

Elizabeth Lampert
Director,
Law Journal Newsletters
Web Audio
Conference Division


Marketing for the Small and Mid-Sized Law Firm

As the legal industry becomes more competitive, marketing and business development are increasingly important to a firm's ability to succeed. It is essential that marketers and lawyers at small or mid-sized firms understand the marketing tactics that can help them increase firm awareness and ultimately bring in new business.

This seminar addresses tools that attorneys and marketing professionals have easily and successfully incorporated into their daily routine. The panel offers practical advice on ways you can begin to identify your marketing goals and initiate a plan to achieve them.

Knowledge you will gain:

  • Advertising vehicles tailored to meet your budget and provide the best return on your local investment.
  • Driving referral business through community involvement, firm-hosted seminars and Web sites.
  • Developing individualized marketing plans that focus on an attorney's unique skills, personality and business development goals.
  • Public relations: what you can do to be in the public eye utilizing internal and external resources to fit any budget.
Questions? Call 212-313-9248 or email [email protected]
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