Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

June 21, 2007: The Law Firm Associates Guide to Personal Marketing and Selling Skills

By ALM Staff | Law Journal Newsletters |
May 01, 2007



Panelists

Beth Cuzzone
Marketing Director,
Goulston & Storrs


Catherine MacDonagh
Director of Business Development,
Day Berry & Howard




Moderator

Elizabeth Lampert
Director,
Law Journal Newsletters
Web Audio
Conference Division

Web Audio Conference
Thursday, June 21, 2007
12:00PM – 2:00PM Eastern Time

Today, more than ever, associates in all law firm sizes have many competing priorities. However, developing marketing and selling skills is not a luxury. It's a necessity for anyone who wants to be a successful attorney.

Whether you work in a small niche firm or a large corporate firm – this seminar will cover what you neeed to know in order to become a successful, business-generating attorney.

Join the authors of the ABA's recent Book of the Month, The Law Firm Associates Guide to Personal Marketing and Selling Skills, to learn best practices for building your reputation, skills and client base in ways that work for you.

Attendees will learn:

  • Best practices for future rainmakers.
  • The difference between sales and marketing.
  • Techniques to increase your visibility.
  • How to find marketing activities that produce the right results.
  • What NOT to say at a meeting with prospective clients and referral sources.
  • Why servicing clients is the crown jewel.
To register see below.

 

Read These Next
The DOJ's Corporate Enforcement Policy: One Year Later Image

The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.

The DOJ's New Parameters for Evaluating Corporate Compliance Programs Image

The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.

Use of Deferred Prosecution Agreements In White Collar Investigations Image

This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.

Bankruptcy Sales: Finding a Diamond In the Rough Image

There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.

A Lawyer's System for Active Reading Image

Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.