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The RED ZONE - Selecting Outside Firms
May 22, 2007
PERSONAL CONSIDERATIONS – This third criterion in the series identifies what you need to know beyond objective data on client retention of a prospective client, which we discussed in the last article. Red Zone strategies demand that you identify the maximum personal and subjective sensitivity of the man or woman across the table. What are their individual hopes, fears and how can your firm play to those, for the client's benefit as well as the firm's? For the red zone strategist, there are two alternatives. The first, if feasible, is to identify the true final hiring decision maker and spend more time with him/her. Alternatively, the firm may want to do the opposite and focus more on the in-house counsel either directly, or move subtly communicating an “I'm on your side” message.And there is a third possibility as well: do both. the firm could seek another sales target within the organization while helping the general counsel to, well, find another job. Your firm could wind up with two clients.Next time, we will discuss “selection.
PERSONAL CONSIDERATIONS – This third criterion in the series identifies what you need to know beyond objective data on client retention of a prospective client, which we discussed in the last article. Red Zone strategies demand that you identify the maximum personal and subjective sensitivity of the man or woman across the table. What are their individual hopes, fears and how can your firm play to those, for the client's benefit as well as the firm's? For the red zone strategist, there are two alternatives. The first, if feasible, is to identify the true final hiring decision maker and spend more time with him/her. Alternatively, the firm may want to do the opposite and focus more on the in-house counsel either directly, or move subtly communicating an “I'm on your side” message.And there is a third possibility as well: do both. the firm could seek another sales target within the organization while helping the general counsel to, well, find another job. Your firm could wind up with two clients.Next time, we will discuss “selection.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.