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'Dear Abby' Law Firm Blogs a No-No, Carrier Says

One of the largest carriers of lawyers' professional liability insurance has set out guidelines for law firms that want to get into the business of blogging, without hurting their insurability.

In brief, it's fine to post bulletins on Web logs but not to answer questions that could be construed as seeking advice, the Chubb Group of Insurance Companies said in a statement.

Chubb issued the clarification in the wake of publicity stirred by a March 16 New Jersey Law Journal report that the carrier refused to cover a blog proposed by a Freehold, NJ firm, Lomurro Davison Eastman & Munoz (see, www.law.com/jsp/nj/PubArticleNJ.jsp?id=1174035818308). When partner James Paone II called Executive Risk Specialty, a unit of Chubb, he was told 'this is not a risk [we] are interested in undertaking.' At the time the article went to press, Paone was awaiting the carrier's fuller explanation.

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