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Marketing the Law FirmLJN NewslettersNewsSections

Technology in Marketing

By Nancy Manzo
May 30, 2007

It's not just who you know anymore that counts in the business of law. It's what you know and how you and others can access the information when a client needs it.

No matter what size law firm you practice in, let's face it: Everyone is busy. Partners in medium or even small practices can sometimes be too busy to chit-chat around the water cooler to learn about what their colleagues are working on. The problem is compounded when you practice in a large, multi-office, international firm. When a client calls and asks, 'Can you help us negotiate an acquisition of a power plant in Dubai,and do you have lawyers experienced with this kind of transaction?' how quickly can your firm respond?

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